The Risky Business of Foundation Opacity
In case there was ever any doubt that foundation philanthropy suffers from an opacity problem, a recent Foundation Review article, Foundation Transparency: Opacity — It’s Complicated, by Robert J. Reid, helps settle the matter through research findings that confirm the existence of “significant opacity.” From the lack of foundation websites and annual reporting, to perpetual insider control, and a desire to keep a low public profile, the author’s research confirms what many of us have been saying for years–that there is much room for improved transparency in the field.
The problem is, one can read the entire article, and not get the message that opacity is a problem, and a risky one at that. In our networked world of social media, open data, and audience-generated reviews, sending a message that transparency or opacity are operational approaches of choice is dangerous and much higher risk than encouraging donors to discover and tell their own story, lest others tell it for them.
History also confirms that philanthropic freedom is most at risk from an opaque approach than from a transparent one. Foundations learned this lesson the hard way in the 1950’s during McCarthyism, when two separate congressional commissions were formed to investigate foundation activities. Since there was no central place containing information about institutional philanthropy, no aggregate industry data, no collective data about the grants they were making, foundation leaders spent years telling their stories one foundation at a time, giving testimony to defend their work against accusations that they were committing “Un-American” acts.
It became clear to the foundation leaders who were called to testify that it was this lack of public understanding of institutional philanthropy that led to the suspicions and accusations they were facing, and that as a result of opacity, they may lose the philanthropic freedom that the tax laws allowed. As a result of this crisis, foundation leaders established Foundation Center as an organization devoted to providing transparency for the field of philanthropy. During his testimony, Russell Leffingwell, at the time chair of the Carnegie Corporation, said: “The foundation should have glass pockets,” so that anyone could easily look inside foundations and understand their value to society, and inspire confidence rather than suspicion. This is both the origin story for Foundation Center and for our Glasspockets website and initiative to champion greater foundation transparency.
“…existing and emerging technologies and networks are making foundation opacity obsolete…”
The lessons in this history couldn’t be more relevant to today’s operating environment where existing and emerging technologies and networks are making foundation opacity obsolete, and more importantly, creating conditions that actually serve to strengthen philanthropy such as facilitating feedback loops, peer benchmarking, and stakeholder input. Though foundations can continue to practice what Reid refers to as “opaque practices” or “situational transparency,” it’s important that foundations also understand that they do so at their own peril, because due to new user-review tools and open data platforms that didn’t exist previously, the relative level of transparency and opacity are rapidly slipping out of their control. Let’s review a few of these new tools that are poised to shake up the quiet, insular world of foundations.
Beginning in 2016, the IRS started releasing e-filed Forms 990 and 990-PF as machine-readable, open data. Because the data is now not only open, but digital and machine-readable this means that anyone from journalists to researchers to activists can aggregate this data and make comparisons, correlations, and judgments about philanthropy at lightning speed, all without input from foundations and regardless of how opaque they may prefer their activities to be. Investment practices, demographics of beneficiaries, and compensation practices are examples of 990 data that can get easily turned into compelling narratives about foundations. This has institution-wide implications for foundations, from governance practices to grants data and from staffing to investment management and communications strategy. Foundation administrators who have not been looking at their foundation’s 990-PF with an eye to the story that it tells about their work, probably should. Because of how the open 990-PF has the potential to transform foundation transparency, Glasspockets has devoted an ongoing blog series to providing guidance and helpful examples to prepare foundations for this new age of open data.
Industries as diverse as restaurants, travel, retail, health, and even nonprofits have had the blessing and curse of receiving unfiltered user feedback via online review sites for many years now, so it’s hard to believe that until 2017 this was not the case for philanthropy. With the launch of GrantAdvisor.org last year, now foundations can view, for better or worse, what their stakeholders really think—and so can anyone else. (For transparency’s sake, I currently serve in an advisory role to this platform.) Anyone can register to give feedback, and once a foundation receives more than five reviews their profile goes live on the site for the world to see, whether the foundation wants it there or not, so opacity here is not an option the funder controls. Given the power dynamic, reviews are anonymous, and foundations are able to post responses. A profile with emoji-symbols invites users to rate foundations on two principal metrics: the length of time it takes to complete a foundation’s application process, and a smiley/frowning face rating what it’s like to work with the particular funder.
So far, enough reviews have been submitted to provide 69 foundations with unfiltered feedback, and participation is steadily growing. And, more than 130 foundations have registered to receive alerts when feedback is posted, has yours? And some, which Reid may refer to as “transparency enthusiasts,” are even inviting their grantees to leave them a review on GrantAdvisor. These foundations understand that this kind of transparency about how applicants can provide feedback, and the open, unfiltered way in which it’s collected, can actually serve to strengthen and improve foundation policies and practices.
These are just a couple of emerging platforms that exist that are specific to philanthropy itself. When you zoom out to think about the entire universe of user generated content that is now easily available to all, from blogs to Twitter and employee-review sites like Glassdoor, it’s clear that while you can choose opacity, opacity may not choose you, because opacity as we all know it is over. To think otherwise is to risk adopting practices that don’t actually mitigate risk, but rather promote a false sense of security while only serving to limit effectiveness. So don’t make the mistake of thinking transparency is too complicated, or that opacity is the convenient and safer choice, because it’s actually not a choice at all, but a risky and ultimately obsolete way of working.