Rebranding: More than fonts and colors

By C. Renée Westmoreland | July 13, 2021

In this reprint from our 2020 annual report, Renée Westmoreland, Candid’s managing director of design and marketing, reveals all that goes into creating a brand for a new organization.

Since GuideStar and Foundation Center joined forces in February 2019, we’ve talked about and worked toward becoming “one Candid.” How does that play out in real life? A lot of it is combining systems for managing staff, accounting, and computer networks; reorganizing our internal departments to work effectively toward a single vision; and establishing goals to achieve our mission to “get you the information you need to do good.” If done well, it will improve how we serve you, but most of that work goes on behind the scenes.

In a world that functions increasingly online—more so than ever during the coronavirus pandemic—the place where most of you interact with us is on the web and on your phones.

University of Oregon receives $500 million for Knight Campus

By PND | July 9, 2021

A person at a desk with papers and books holding a phone

Automation for Nonprofits: 3 Dangerous Pitfalls to Avoid

By Steven Shattuck | July 6, 2021

Person in a yellow jacket holding a sign that says equal rights.

Gates, Ford, Open Society announce commitments for gender equality

By PND | July 2, 2021

Sampling of initiatives captured in corporate pledge announcements

Are corporations making good on their racial equity pledges?

By Adia Colar (she, her) & Anna Koob | July 1, 2021

Bar chart with FY 2020% increase in dollars awarded by grantmaker type

Did foundation giving and payout shift in 2020?

By Sarina Dayal (she, they) & Grace Sato | June 29, 2021

Industrial smoke stacks producing clouds of smoke over a city

Renewable Thermal Collaborative wins 2030 Climate Challenge

By PND | June 25, 2021

Hands shown holding a pen over a checkbook with the amount being written

Charitable giving grew 5.1 percent in 2020, 'Giving USA' finds

By PND | June 17, 2021

Woman wearing face mask putting no racism poster on the wall

Candid and racial equity: doing good in the face of tragedy

By DeeDee Dickey | June 15, 2021

Nonprofit workers with masks and face shields give food box to an elderly man in a mask with walker

Nonprofits fared better in 2020 than first anticipated, survey finds

By PND | June 11, 2021

Three people around a table working on a chart with multi-color post it notes

The community approach to problem solving

By Sarina Dayal (she, they) | June 9, 2021