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Trends in 2021 corporate partnerships and CSR
By Maureen Carlson | January 25, 2021
Over the last 20 years I have had the honor of diving deep with both nonprofits and corporations to help shape how corporations align with and fundraise for causes. And even though corporations have actively worked to drive social impact over the last 20 years, for many reasons, 2020 intensified the spotlight on these activities. So how has that scrutiny and the events of 2020 changed the playing field for corporate social responsibility (CSR) professionals, and how do nonprofits adapt to ensure their relationships with their corporate partners remain robust? Here are some trends nonprofit corporate partnership executives may want to consider in 2021.
1. It isn’t just about the fundraising team anymore … marketing is all in
For years, I have been proclaiming that corporate partnerships, if done right, are just as much about marketing value as they are about fundraising.
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Spending down? Don’t forget your knowledge!
By Ashleigh Halverstadt | January 22, 2021
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Introducing the new online home for CF Insights
By David Rosado | January 21, 2021
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America’s foundations can grant democracy room to breathe
By Bradford K. Smith | January 20, 2021
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Nonprofits lost over 50,000 jobs in December, reversing a slow recovery
By Chelsea Newhouse | January 19, 2021
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Diversity has grown at leading environmental organizations
By Eva Nico | January 15, 2021
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What we know about the nonprofits that received grants from MacKenzie Scott
By Jacob Harold | January 14, 2021
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No longer optional: Your digital strategy in 2021
By David M. Holmes | January 11, 2021
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How peer-to-peer fundraising can help nonprofits during COVID-19
By Jessica Chapman | January 8, 2021
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Headwaters Foundation joins GlassPockets
By Janet Camarena | January 7, 2021
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Tainted money and tainted donors: A growing crisis?
By Michael Pratt & Michael Moody | January 6, 2021
Candid Blog
Tips and news from the nonprofit sector, including updates from Candid.