Candid insights

The overhead myth states that nonprofits that can spend the least amount on overhead are seen as the most effective. It’s time to disprove this.

COVID-19 in India was an eye opener for donors of all kinds, who got a “behind the scenes” look at what organizations they support do, and under what circumstances they operate.

We partner with hundreds of reservation-based programs, improving quality of life for 250,000 Native elders, families, and children each year.  

Many people have amazing ideas for creating a nonprofit or public-benefit project, but aren’t sure how to get started or find funding. Instead of starting a new organization, you may want to consider working with an existing 501(c)(3) public charity…

Organizations often hire evaluation consultants (like us) because they are tired of their evaluation activities not generating useful information for their organization or they’re not sure where to start. For some, the process may feel onerous on staff and clients,…

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even…

Every January, Candid surveys large U.S. private and community foundations to understand recent giving trends and forecast where giving is headed. [1] This year, we asked funders about their giving in FYE (fiscal year end) 2020 and 2021, including funding…

The COVID-19 pandemic has exposed multiple cracks in our society’s infrastructure. And over the past two years, those of us in the nonprofit sector who are committed to workforce development have seen the gap between job seekers and employers grow…

Donor retention is the measurement of how many donors continue giving to your nonprofit year after year. You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number…

Turn up the donor pipeline –are you leveraging your board? Charitable giving soared to a record-breaking $471 billion in 2020, according to the Giving USA 2021 Study. This was a 5.1% increase over 2019 despite a 2.3% decrease in GDP.…

Candid and the Center for Disaster Philanthropy (CDP) released a new report, Philanthropy and COVID-19: Examining giving in 2021, in May 2022 that details COVID-19-related philanthropic funding in 2021. To understand how the pandemic impacted the philanthropic sector and civil…

After a sleepless redeye flight earlier this month, I landed in Barcelona to attend the first ever Philea Forum. In addition to representing Candid, I was there to learn about trends in European philanthropy and explore opportunities for collaboration. Philea…