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Tweeting through uncertainty: Candid’s approach to nonprofit Twitter

Struggling to know what to do with your nonprofit Twitter account? Candid’s social media expert shares her approach to Twitter with the aim of to helping the nonprofit community do the same during this challenging and uncertain time.

By Kate Meyers Emery, Ph.D. (she/her)

November 10, 2022

Refreshing your peer-to-peer fundraising strategy

Peer-to-peer fundraising best practices are constantly evolving, and nonprofits can benefit from reassessing and refreshing their out of date strategies.

By Kevin Penney (he/him)

October 19, 2022

Get ready for GivingTuesday with a cohesive digital campaign

Crafting a GivingTuesday campaign can be a lot of work. But, by using your Candid nonprofit profile on GuideStar as a starting point you can reduce the work and ensure your donors are getting a consistent message about your mission and impact.

By Kate Meyers Emery, Ph.D. (she/her)

October 17, 2022

Five ways to level up your GivingTuesday campaign

30% of annual donations are given to nonprofits from GivingTuesday through the end of the year. Here are five ways to capitalize on this generosity and make this year’s GivingTuesday campaign even better.

By Holly Rustick (she/her)

October 12, 2022

Eight tips for funders to help grantseekers navigate your website 

Grantmakers have the opportunity to leverage their website in ways that will save time for yourselves and help grantseekers.

By Joey Guastella (he/him)

October 3, 2022

Four tips to make the most of your nonprofit email campaigns

Email is the backbone of many nonprofits’ marketing efforts. Learn how to maximize your nonprofit email campaigns and support your mission.

By Aidan Augustin (he/him)

September 27, 2022

Experiment: Does posting more on Twitter pay off?

Posting more on Twitter can increase social media engagement for your nonprofit. But, it may distract from important content. Learn how tweeting 20 times a day changed our social media strategy.

By Kate Meyers Emery, Ph.D. (she/her)

August 4, 2022

Unlock the power of evaluation at your organization

Organizations often hire evaluation consultants (like us) because they are tired of their evaluation activities not generating useful information for their organization or they’re not sure where to start. For some, the process may feel onerous on staff and clients,…

By Elba Garcia (she/her) and Katie McGeehan, PhD, MS (she/her)

July 12, 2022

Five tips to get you ready for a social media giving day

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even…

By Kate Meyers Emery, Ph.D. (she/her)

July 7, 2022

Digital mobilization models: Engage the public at scale to create the biggest impact

I’ve been to a lot of charity sector conferences and at every one there has been a session or conversation about how we need to integrate communications approaches and bust siloed ways of working. These conversations highlight the problems caused…

By Paul de Gregorio (he/him)

April 26, 2022

How I learned to stop yawning and love the Zoom Room

I read somewhere once that the worst mistake you can make while presenting is to yawn. Yawns are contagious, and nothing makes an audience sleepier than to see that you are fighting not to slip into unconsciousness. So, how does…

By David M. Holmes (he/him)

March 23, 2022

Tips for telling your story online

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story. But how exactly do…

By Elizabeth (Liz) Ngonzi (she/her)

March 22, 2022