Date published

Four tips to make the most of your nonprofit email campaigns

Email is the backbone of many nonprofits’ marketing efforts. Learn how to maximize your nonprofit email campaigns and support your mission.

By Aidan Augustin (he/him)

September 27, 2022

Experiment: Does posting more on Twitter pay off?

Posting more on Twitter can increase social media engagement for your nonprofit. But, it may distract from important content. Learn how tweeting 20 times a day changed our social media strategy.

By Kate Meyers Emery, Ph.D. (she/her)

August 4, 2022

Unlock the power of evaluation at your organization

Organizations often hire evaluation consultants (like us) because they are tired of their evaluation activities not generating useful information for their organization or they’re not sure where to start. For some, the process may feel onerous on staff and clients,…

By Elba Garcia (she/her) and Katie McGeehan, PhD, MS (she/her)

July 12, 2022

Five tips to get you ready for a social media giving day

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even…

By Kate Meyers Emery, Ph.D. (she/her)

July 7, 2022

Digital mobilization models: Engage the public at scale to create the biggest impact

I’ve been to a lot of charity sector conferences and at every one there has been a session or conversation about how we need to integrate communications approaches and bust siloed ways of working. These conversations highlight the problems caused…

By Paul de Gregorio (he/him)

April 26, 2022

How I learned to stop yawning and love the Zoom Room

I read somewhere once that the worst mistake you can make while presenting is to yawn. Yawns are contagious, and nothing makes an audience sleepier than to see that you are fighting not to slip into unconsciousness. So, how does…

By David M. Holmes (he/him)

March 23, 2022

Tips for telling your story online

So many things are competing for your supporters’ (and potential supporters’) attention, from the latest meme to their endless email queue—how can you capture their interest amidst all that noise? The answer: tell an engaging story. But how exactly do…

By Elizabeth (Liz) Ngonzi (she/her)

March 22, 2022

4 Tips for using video effectively in your digital strategy

As a nonprofit professional, you know how powerful advocacy videos can be for charitable organizations. Just think of the classic ASPCA video featuring a carousel of devastating animal video clips and Sarah McLachlan's melancholic voice in the background. You know…

By Anne Stefanyk (she/her)

January 19, 2022

Five fundraising trends to capitalize on in 2022

In 2021, the social sector mastered the art of resilience. We saw countless organizations craft donation experiences that not only sustained a year-plus pandemic but set new standards for fundraising excellence. So what’s still ahead? Discover 5 fundraising trends the social sector…

By Elizabeth McDonough (she/her)

January 11, 2022

3 Reasons Peer-to-Peer Fundraising Drives More Engagement

In the midst of changing technology and trends, one of the best ways to boost awareness for your cause, deepen donor relationships, and increase reach (and proceeds) for your mission is peer-to-peer fundraising. The impact of social fundraising has dramatically…

By Kelly Velasquez-Hague (she/her)

September 28, 2021

Grow your network to win funding faster

Experienced fundraisers know networking is a key step to connecting with decision makers who are essential to your fundraising success. Foundation Directory Online’s Who’s Who section on grantmaker profiles makes those connections just a click away.  Leverage Foundation Directory Online’s LinkedIn integration to quickly see how you…

August 31, 2021

Rebranding: More than fonts and colors

In this reprint from our 2020 annual report, Renée Westmoreland, Candid’s managing director of design and marketing, reveals all that goes into creating a brand for a new organization. Since GuideStar and Foundation Center joined forces in February 2019, we’ve talked…

July 13, 2021