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How nonprofits can get the most out of LinkedIn’s free features

In this Candid blog, Ariana Younai, the head of LinkedIn for Nonprofits, explains how your organization can use LinkedIn’s free features and resources to support your mission-driven work.

By Ariana Younai (she/her)

March 9, 2023

What to expect when you’re expecting to rebrand your nonprofit

If you think it may be time to rebrand your nonprofit, it’s helpful to know what to expect from the process. We’ll go over important factors to consider when you update your nonprofit’s branding.

By Ryan Felix (he/him)

January 30, 2023

TikTok, Reels, and Shorts: Candid’s big swing at short-form video

On the fence about using short-form videos for social media at your nonprofit? Consider the lessons learned from Candid’s big swing at social media videos.

By Kate Meyers Emery, Ph.D. (she/her)

January 24, 2023

Nonprofit explainer videos: 4 tips to inspire supporters

Nonprofit explainer videos showcase your mission and inspire action among your supporters. Use these expert tips to ensure your nonprofit videos make an impact.

By Doug Scott (he/him)

December 12, 2022

Tweeting through uncertainty: Candid’s approach to nonprofit Twitter

Struggling to know what to do with your nonprofit Twitter account? Candid’s social media expert shares her approach to Twitter with the aim of to helping the nonprofit community do the same during this challenging and uncertain time.

By Kate Meyers Emery, Ph.D. (she/her)

November 10, 2022

Refreshing your peer-to-peer fundraising strategy

Peer-to-peer fundraising best practices are constantly evolving, and nonprofits can benefit from reassessing and refreshing their out of date strategies.

By Kevin Penney (he/him)

October 19, 2022

Get ready for GivingTuesday with a cohesive digital campaign

Crafting a GivingTuesday campaign can be a lot of work. But, by using your Candid nonprofit profile on GuideStar as a starting point you can reduce the work and ensure your donors are getting a consistent message about your mission and impact.

By Kate Meyers Emery, Ph.D. (she/her)

October 17, 2022

Five ways to level up your GivingTuesday campaign

30% of annual donations are given to nonprofits from GivingTuesday through the end of the year. Here are five ways to capitalize on this generosity and make this year’s GivingTuesday campaign even better.

By Holly Rustick (she/her)

October 12, 2022

Eight tips for funders to help grantseekers navigate your website 

Grantmakers have the opportunity to leverage their website in ways that will save time for yourselves and help grantseekers.

By Joey Guastella (he/him)

October 3, 2022

Four tips to make the most of your nonprofit email campaigns

Email is the backbone of many nonprofits’ marketing efforts. Learn how to maximize your nonprofit email campaigns and support your mission.

By Aidan Augustin (he/him)

September 27, 2022

Experiment: Does posting more on Twitter pay off?

Posting more on Twitter can increase social media engagement for your nonprofit. But, it may distract from important content. Learn how tweeting 20 times a day changed our social media strategy.

By Kate Meyers Emery, Ph.D. (she/her)

August 4, 2022

Unlock the power of evaluation at your organization

Organizations often hire evaluation consultants (like us) because they are tired of their evaluation activities not generating useful information for their organization or they’re not sure where to start. For some, the process may feel onerous on staff and clients,…

By Elba Garcia (she/her) and Katie McGeehan, PhD, MS (she/her)

July 12, 2022