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A collage of people from Candid's videos.

Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts

After a year of creating social media video content at Candid, we reflect on our key learnings and provide tips for other nonprofits looking to share short-form videos on social media.

By Kate Meyers Emery, Ph.D. (she/her) and Promise Pitman (she/her)

September 7, 2023

Tags: Nonprofits; International; US; Candid; Nonprofit and charity work; Research and insights; Social media and marketing; Videos;
Teenage girl on a smart phone laying down with headphones on.

Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

See how expert advice on reaching Gen Z on social media compares to what Gen Z says works best.

By Promise Pitman (she/her)

June 7, 2023

Tags: Nonprofits; Researchers; International; US; Research and insights; Social media and marketing;