Give it your all this GivingTuesday with these revenue-boosting strategies 

In 2023, GivingTuesday raised $3.1 billion by bringing together individual donors, businesses, and communities in a unified event with a shared purpose. GivingTuesday fundraising allows many charities and nonprofits to raise more on this day than any other and reminds us of the positive community, societal, and personal impact of supporting causes aligned with our values. 

As we approach this year’s GivingTuesday on December 3, here’s a collection of articles that explore fundraising strategies to help you prepare and maximize efforts to engage donors, boost contributions, and make the most of this global day of giving.  

Attract new donors with these GivingTuesday fundraising strategies 

Tell your story this Giving Season and leverage GivingTuesday’s data, research, and community insights. Ensure your Candid nonprofit profile is up to date so donors can find you easily. Be sure to organize your team, assess resources, expand outreach, and follow the “dos and don’ts” for a successful GivingTuesday campaign. 

3 GivingTuesday strategies for year-end nonprofit fundraising. GivingTuesday shares valuable data, research, and community support activities, along with three expert strategies to help your nonprofit achieve year-end fundraising success and make the most of GivingTuesday. 

Get ready for GivingTuesday with a cohesive digital campaign. By updating your Candid nonprofit profile on GuideStar, you ensure your digital presence is current, simplify the process for donors, and deliver a consistent message about your mission and outcomes, allowing you to focus on creating content to share on GivingTuesday. 

Five ways to level up your GivingTuesday campaign. Stumped on how to excel in preparing for GivingTuesday? Here are five ways to elevate your campaign, including organizing your team, assessing your resources in advance, and leveraging your network to spread the word. 

12 do’s and don’ts to plan a successful #GivingTuesday campaign. Classy’s in-house Care and Customer Success Management Teams has compiled a list of key considerations to be mindful of when creating, promoting, and wrapping up your campaign this year. 

Innovate and go beyond traditional GivingTuesday fundraising 

Be a go-getter this Giving Season and boost year-end fundraising during and beyond GivingTuesday. Leverage social media, explore crypto fundraising, and/or stay informed with data from trusted sources like Candid, GivingTuesday, and Network for Good. Use GivingTuesday to diversify your strategies to keep the momentum going strong. 

Fundraising beyond GivingTuesday: 5 tips to maximize year end giving. Shake off the post-GivingTuesday slump! Now’s not the time to slow down on year-end fundraising. Instead, treat GivingTuesday as the launchpad for your year-end fundraising campaign. Here are five ways to keep the momentum going. 

Consider social media sharing as a form of generosity this GivingTuesday. Discover how to tap into social media sharing as a form of generosity this GivingTuesday. Each reshare, comment, and like on your posts increases visibility, creating more opportunities for donations and boosting your campaign’s success. 

Crypto fundraising: diversifying donations for GivingTuesday. Increase your know-how of using crypto fundraising to engage today’s generation of crypto donors. Embracing innovative digital giving trends and diversifying your approach can help enhance your GivingTuesday success. 

Dollars and Change: What 8 years of giving data mean for fundraisers. In the Dollars and Change report, Candid, GivingTuesday, and Network for Good offer an in-depth dive into eight years of giving data, revealing key findings on trends, priorities, and predictors across individual donors and institutional funders. 

Unlocking the full potential of the year-end giving season 

Prepare your nonprofit for success with a curated list of free books on annual appeals, social media fundraising, and storytelling. Strengthen your year-end campaigns with donor appreciation strategies, transforming the season of giving into one of gratitude, and donors get wise by balancing head and heart to ensure their contributions make a lasting difference. 

12 free nonprofit books to help you achieve year-end fundraising success. This curated reading list features titles that can help your organization thrive this Giving Season. Learn best practices for annual appeals, enhance your social media fundraising for GivingTuesday, and sharpen your storytelling to win over supporters. 

Turn your season of giving into a season of gratitude. Set yourself up for success by incorporating these donor appreciation ideas into your campaigns, including fun social media posts and emails, an “appreciation event” (not a fundraiser), and creating a thank-you video. 

It’s Giving Season. Here’s how to donate wisely. Donors are often most generous in the final two months of the year. Discover how we as individuals can give thoughtfully, balancing both head and heart, to ensure our donations make a lasting difference this giving season and beyond. 

We hope these strategies and resources help you achieve even greater success this GivingTuesday and throughout the Giving Season.