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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts

After a year of creating social media video content at Candid, we reflect on our key learnings and provide tips for other nonprofits looking to share short-form videos on social media.

By Kate Meyers Emery, Ph.D. (she/her) and Promise Pitman (she/her)

September 7, 2023

Social media myths for nonprofits

This blog debunks six nonprofit social media myths for engaging supporters on today’s social platforms.

By Kate Meyers Emery, Ph.D. (she/her)

June 27, 2023

7 red flags for funders in your grant proposal

Avoid these seven red flags for funders in your grant proposal to increase your chances of funding success.

By David M. Holmes (he/him) and Kate Meyers Emery, Ph.D. (she/her)

June 14, 2023

How to craft a data-driven social media strategy for your nonprofit

In this blog, learn how to create a data-driven social media strategy to guide your success.

By Kate Meyers Emery, Ph.D. (she/her)

April 20, 2023

TikTok, Reels, and Shorts: Candid’s big swing at short-form video

On the fence about using short-form videos for social media at your nonprofit? Consider the lessons learned from Candid’s big swing at social media videos.

By Kate Meyers Emery, Ph.D. (she/her)

January 24, 2023

Tweeting through uncertainty: Candid’s approach to nonprofit Twitter

Struggling to know what to do with your nonprofit Twitter account? Candid’s social media expert shares her approach to Twitter with the aim of to helping the nonprofit community do the same during this challenging and uncertain time.

By Kate Meyers Emery, Ph.D. (she/her)

November 10, 2022

Get ready for GivingTuesday with a cohesive digital campaign

Crafting a GivingTuesday campaign can be a lot of work. But, by using your Candid nonprofit profile on GuideStar as a starting point you can reduce the work and ensure your donors are getting a consistent message about your mission and impact.

By Kate Meyers Emery, Ph.D. (she/her)

October 17, 2022

Experiment: Does posting more on Twitter pay off?

Posting more on Twitter can increase social media engagement for your nonprofit. But, it may distract from important content. Learn how tweeting 20 times a day changed our social media strategy.

By Kate Meyers Emery, Ph.D. (she/her)

August 4, 2022

Five tips to get you ready for a social media giving day

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Since then, a lot has changed. Meta and TikTok have made donations even…

By Kate Meyers Emery, Ph.D. (she/her)

July 7, 2022

Giving in America: A look at philanthropy’s history and a unique Candid connection

Amanda Moniz, Ph.D., the David M. Rubenstein Curator of Philanthropy at the Smithsonian’s National Museum of American History, shares a look into Candid’s philanthropic history.

By Amanda Moniz (she/her) and Kate Meyers Emery, Ph.D. (she/her)

May 18, 2022

SXSW 2022: Using Data to Advance Racial Equity featuring Ann Mei Chang and Meme Styles

In this SXSW 2022 session, Ann Mei Chang, CEO of Candid, pulls back the curtains on the current philanthropic landscape, shows how data can empower marginalized leaders, and presents a hopeful vision for a more equitable future.

By Kate Meyers Emery, Ph.D. (she/her)

March 29, 2022