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Three ways to take advantage of your Nonprofit Profile for #GivingTuesday

By Madeline Kardos
October 30, 2019

It’s a rather scary scenario: your organization just changed its mailing address and you’re only a month and a half away from the global day of giving, #GivingTuesday. How in the world will you make sure checks and donations will be routed to your organization now? Log in to 80 different websites and manually change your address?

Luckily, there’s a much faster and more efficient way. Simply update your address in your existing Nonprofit Profile on GuideStar. Your new address will shine brightly before GuideStar’s 10 million users as well as before the millions more who visit 200+ charitable websites and applications, including AmazonSmile, Facebook, and Network for Good. And making this change is completely free.

Updating your address is just the beginning. Here are the top three ways you can take advantage of your profile so your nonprofit stands out this #GivingTuesday.

1. Earn a seal of transparency before Friday, November 15

November 15 is the last day to update your Nonprofit Profile before we send your info to the aforementioned 200+ partner websites and applications.

As you update, you’ll be able to earn one of our Seals of Transparency. The Seals are based on the information that funders and donors need to make informed giving decisions. There are four Seals: Bronze provides basic information (i.e., primary contacts, program descriptions, etc.). Silver shows your basic finances. Gold explains your long-term goals. And Platinum illustrates the progress that you’ve made year to year.

The amount of information you add to your profile determines which Seal you receive. You can post it on your website and include it in your marketing materials to demonstrate your commitment to transparency. Here’s a look at the required fields for earning each Seal.

Once you’ve added fresh information to your profile, we’ll automatically send it to our partner network. Again, be sure to update by November 15, 2019, if you want your most current information to be available on our partner sites on #GivingTuesday.

If your organization earns either a 2019 Gold or Platinum Seal, information from your profile—such as your long-term goals and strategies or annual metrics—will appear on Charity Navigator this giving season. This information will be included on Charity Navigator even if it doesn't rate your organization.

Reported Results section of a Nonprofit Profile

2. Add a donate button to your profile

We see a large spike in traffic on #GivingTuesday and throughout the giving season, which proves that donors want to do their research before giving. Make it easy for them to give to your organization by adding a Donate Button to your Nonprofit Profile on GuideStar. The only requirement is to earn a Bronze Seal of Transparency, which should take you about 15 minutes. See the full list of fields (required and optional) for a Bronze Seal.

GuideStar Nonprofit Profile with Donate Button circled in yellow

3. Share your nonprofit’s demographics

Many individuals and foundations are looking for diversity, equity, and inclusion (DEI) information to inform their giving decisions.  We invite you to share your organization’s demographic data by completing the new Demographics section of your Nonprofit Profile. Here’s a quick guide on how to collect and share this data.

Demographics section of a GuideStar Nonprofit Profile

We’re here to help!

If you have questions, you can attend our FREE webinar, “Make the Most of Your Nonprofit Profile for #GivingTuesday,” on Tuesday, November 5. We will cover how you can use your Nonprofit Profile to stand out on #GivingTuesday. Come prepared with questions—we’ll be answering them live! Register now.

In conclusion

Once your nonprofit’s information is up to date AND appearing on our 200+ partner sites, you can start fundraising on GuideStar and all of those partner sites. May this be your best giving season yet!

Looking for more resources? Here are some helpful guides:

Tags: Nonprofit Profiles; Fundraising