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How to market your impact

By Nicole McGarrell
December 27, 2019

Reprinted from GrantSpace.

Pop quiz time. Which of these cannot exist without the other?

  1. Peanut butter and jelly
  2. Popcorn and butter
  3. Spaghetti and grated cheese
  4. Hot cocoa and sugar
  5. Marketing and strategy

The correct answer? Technically, they all individually “exist” by themselves, but they’re all significantly better once combined with their “partners.” Munching away on dry popcorn at the movies might taste okay, but once that melted butter rains onto your taste buds, there’s that feeling of sunshine on your tongue and you can’t help but feel a little happier!

And it’s the same with marketing and a solid, well-planned strategy. Trying to market without a strategy may work initially and for the short term, but when a strategy is sprinkled on, your campaign suddenly starts to glow, and this, in turn, leads to long-term success. The light shines even brighter when your general strategy is dynamic, flexible, and modifiable in changing times.

I’m sure I’ve made you a little bit hungry, but more importantly, I should have given you a “lightbulb” moment as well.

Now, let’s talk about why having a marketing strategy is the most important part of spreading the impact of your organization.

When you have a carefully planned strategy that is dynamic and able to be adjusted when needed, you will be on the right path to take your organization up a notch by knowing how to:

  • Decide on your target audience—who you want to communicate to, and how you want to say it
  • Determine exactly what it is you want them to know
  • Decide on the most effective channels to communicate your message
  • Find ways to communicate impact in the most engaging and intriguing manner, to the point that your audience will want to know how they can help you be more successful in the future

Now that you know why it’s crucial to have a strategy in place, join me on January 16 at 2 p.m. Eastern Time for my webinar, How to Market Your Impact, where you’ll receive all the tools you need to share your impact and understand the proven tips and tricks to gain the greatest visibility in your community. We’ll also share more details on how a customized marketing strategy can help you decide how to communicate your impact and share your story, depending on your target market and organizational mission and values.

Register now to receive our early-bird Special discount of $49—this deal only lasts until January 8!

Tags: Impact; Marketing