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Engaging and empowering donors and partners through golf

May 24, 2021

When COVID-19 upended life in the U.S. in 2020, nonprofits were forced to cancel in-person fundraising events or scramble to pivot to online experiences. Golf was perhaps the most notable exception: in many states, golf fundraisers were able to safely forge ahead, making simple modifications to events to keep people safely distanced and employing technology for contact-free, virtual, and even hybrid tournaments. The golf industry also committed to a safe return to play, giving event organizers confidence to move forward with tournaments.

While the nonprofit sector in general successfully moved major fundraising events such as galas and auctions online, as the pandemic wore on, golf tournaments provided a welcome reprieve from events that involved a screen. Organizations discovered that there’s truly no substitute for an activity that donors and supporters genuinely enjoy, like golf.

Golf has enjoyed a steady rise in popularity, presenting an opportunity for nonprofits of all types and sizes to turn to golf fundraisers to gather safely, steward donors, partner with corporate entities, and raise crucial dollars. There is perhaps no better example than Children’s Miracle Network Hospitals (CMN Hospitals), which hasn’t skipped a beat, ramping up its Barbara and Jack Nicklaus-led Play Yellow initiative to unite some of the golf world’s most influential names and faces to raise money benefitting its 170 children’s hospitals nationwide. Now in year three of its five-year goal to raise at least $100 million, the initiative has adopted powerful golf fundraising and event management technology to grow the success of existing golf fundraisers while also activating even more people to Play Yellow for children’s hospitals.

Golf is especially unique in that anyone can plan a charity tournament. Robust technology from—the social impact division of golf technology company GolfStatus—makes it possible for everyone from individual supporters and volunteers to nonprofit event organizers and corporate entities to plan, promote, or play in a golf event to raise money for any cause. Play Yellow and CMN Hospitals are using this technology to strategically engage and empower supporters at every level through golf, including member hospitals and hospital foundations, corporate partners, community organizations, and passionate individual donors. Support from Marriott Vacations Worldwide, a longtime CMN Hospitals partner, has made the effort even more lucrative.

At every level, responsible data collection ensures that golfer and sponsor information is captured and managed securely, providing CMN Hospitals key insights into who is supporting its mission through golf and how. What’s more, because golf events tend to garner support from local businesses and influential members of the community, they’re more than just a fundraising opportunity—they present an opportunity to better steward and engage the golfer donor as well as the community that each hospital serves.

Want to learn more? is collaborating with Candid Learning and CMN Hospitals for an in-depth look at the value of golf fundraisers, the unique goals they accomplish, and how CMN Hospitals is leveraging technology to maximize golf fundraising and participation at every level in a free webinar on May 26. Featuring key members of CMN Hospitals’ ideation, development, and Play Yellow teams, this panel discussion will dive into CMN Hospitals’ focus on golf fundraising and how technology is taking it to the next level. You’ll get practical insights for launching a golf fundraising event or events, whether you’re a first-year/startup nonprofit or an established organization with chapters nationwide (or somewhere in between), plus tips for spurring corporate partners and passionate individuals to plan and hold golf fundraisers on your behalf. Register now.

Qualifying nonprofit organizations and those raising money on their behalf can get no-cost access to GolfStatus’s powerful golf event management and fundraising technology through the Golf for Good program. Find out more and get qualified.

Tags: Fundraising