Candid insights

The big picture of the social sector, backed by data and expertise

Digital Accessibility: The Path to Nonprofit Engagement Online

We live in one of the most remarkable eras ever, a time when a tidal wave of technologies and digital information is opening up limitless opportunities and empowering society like never before. But as innovation moves faster, we need to…

By Frank Lakatos

March 2, 2020

Five steps to starting an endowment: even smaller nonprofits can

A few years ago, GuideStar’s (now Candid’s) editorial director told me, “Most of our readers are convinced that endowments are good things. If their organizations do not have endowments, it’s because they can’t justify diverting money from programs to starting…

By Scott E. Stewart (he/him)

March 2, 2020

How to build branding for your nonprofit

Brands are important for more than just commercial endeavors and profit-based companies. After all, the point of a brand is to make it easier for a customer or client to connect with a company—and to make it more appealing for…

By Alicia Rother (she/her)

February 28, 2020

Why nonprofit staff should not be asked to donate to the organizations they work for

This week’s topic may be polarizing and possibly rile you up, so please stare at the nearest houseplant for a few minutes (apparently, they are scientifically proven to reduce stress). Once in a while our community gets into a discussion about…

By Vu Le (he/him)

February 27, 2020

You absolutely need a monthly giving program, and here’s why

Chances are, if you don’t have a monthly giving program, you will have to persuade others in your organization to embrace this proven revenue-raiser. The first reason alone—more money—should convince them. But, as you know, rational thinking doesn’t always prevail.…

By Harvey McKinnon

February 26, 2020

Filling the data and knowledge gap: how philanthropy can better partner with Indigenous communities

In anticipation of its forthcoming issue devoted to Indigenous philanthropy, Alliance magazine asked three Candid employees who were deeply involved in developing the Investing in Native Communities website to share lessons from that experience. “Philanthropy has consistently under-funded Indigenous communities…

By Grace Sato (she/her), Supriya Kumar (she/her), and Sarina Dayal (she/they)

February 25, 2020

What’s new at Candid (February 2020)

It’s been a year since we’ve become Candid ... wow! Next month, we’ll launch our first annual report so that you can see a full picture of all that’s been happening behind the scenes. I work with incredibly driven and…

By Jen Bokoff (she/her)

February 21, 2020

What is a theory of change? Or a logic model?

What exactly is a theory of change? That’s a question I get a lot in my work with nonprofits. The short answer: It’s just what it sounds like. It’s an organization’s theory about how things are going to change as…

By Laurel Molloy (she/her)

February 14, 2020

Designing Partner-Centered Grantmaking Processes

Human-centered design is on the rise within the social sector. Governments, nonprofits, and social enterprises are increasingly generating products, systems, and processes that put the people primarily affected by a problem at the center of their design process. Called “design…

By Vanessa Stevens (she/her)

February 13, 2020

The problem with everything being all about relationships

Hi everyone, this week is Valentine’s Day, arguably the most annoying and stressed-filled day ever. I like it as much as I like infinity scarves. But at least we have #NonprofitPickupLines on Twitter. Go make that trend again. “Hey there, is your…

By Vu Le (he/him)

February 13, 2020

Buy local, hire local, live local: the Greater University Circle model for equitable development

Reprinted from the Dorothy A. Johnson Center for Philanthropy. A Tale of Two Cities Cleveland’s Greater University Circle neighborhood has long been considered the city’s premiere cultural, medical, and educational district. Home to powerhouse institutions like Case Western Reserve University,…

By India Pierce Lee (she/her)

February 11, 2020

Inside Candid’s first year: staff musings

In case you missed it, February 1 marked the first anniversary of Candid’s creation. Last week, members of our executive team shared their thoughts on the past year. Today, staff members in different program areas, of varying tenures, and located…

By Suzanne Coffman (she/her)

February 10, 2020